For roofers
Local SEO for roofers. Get found on Google and ChatGPT.
A roof is one of the biggest checks a homeowner writes, so they research hard. After a storm, they also worry about fly-by-night crews knocking on doors. Before they call anyone, many now ask ChatGPT or Gemini which local roofers are trustworthy. A clear Google profile, a real local address and reviews that mention finished roofs make that choice easier.
Free audit for your roofing company · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Which roofing company in Charlotte is trustworthy for a full roof replacement?”
- “Who can fix a roof leak near me before the next rain?”
- “Is there a roofer near me that helps with hail damage insurance claims?”
What Google and AI look at for roofers
Proof you're local and here to stay
Homeowners fear storm chasers. A verified Google profile with a long history, a local phone number and photos of jobs in nearby neighborhoods shows you'll be around for the warranty.
Roof types and materials named
Asphalt shingles, metal, flat roofs and tile are different searches. Assistants match the material in the question to roofers that clearly say they work with it.
Insurance and storm work explained
If you help with storm damage inspections or work with insurance adjusters, say so. Many searches after hail or wind ask for exactly that.
Warranties and certifications
Workmanship warranties and shingle manufacturer certifications are things people compare. Listing them on your site gives AI assistants facts to repeat.
5 fixes you can make this week
- Add before-and-after photos of finished roofs to Google, with the neighborhood or town in the photo description.
- Write one page per roof type you install, like shingle, metal or flat, and say which towns you cover.
- Explain your storm damage process in plain steps on your website: inspection, photos, working with the insurer, repair.
- Put your workmanship warranty and any manufacturer certifications on your website and in your Google description.
- Add your contractor license number and proof of insurance details to your website, if your state or city requires them.
Tip: on Google, pick “Roofing contractor” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type RoofingContractor.
Getting more reviews, the right way
Ask once the job is done and the site is cleaned up, ideally during the final walk-through. Send your Google review link by text the same day, to every customer. Roofing customers often mention the cleanup and the crew, which reads well to others. Never offer money off, gift cards or anything else for a review, and don't send requests only to the customers you think are happy.
How Kip helps roofers
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from roofers
Storm chasers keep showing up above me. What can I do?
Lean on what they can't fake: a long-standing verified profile, a local address, years of reviews and photos of local jobs. The free audit shows how your profile compares with theirs.
Should I put my insurance claim help on my website?
If you do it, yes. Describe what you actually do, like inspections and meeting the adjuster, without promising the claim will be approved.
Do I need a page for every town I work in?
Only for towns where you have real work to show. A page with genuine local jobs and photos helps. Copies with the town name swapped look spammy to Google.