For plumbers
Local SEO for plumbers. Get found on Google and ChatGPT.
Most plumbing jobs start with a stressed customer searching on a phone: a burst pipe, no hot water, a backed-up drain. More of them now ask ChatGPT or Gemini who to call. If your Google profile and website don't make it clear what you fix, where you work and when you're open, they call someone else.
Free audit for your plumbing business · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Who's the best emergency plumber near me that's open now?”
- “Which plumber in Austin is good for a water heater replacement?”
- “Can you recommend a reliable plumber for a slab leak?”
What Google and AI look at for plumbers
Hours that match emergencies
If you take after-hours calls, your Google hours and website should say so. Searches with "open now" or "24 hour" skip profiles that look closed.
Service area, not just an address
Most plumbers work at customers' homes. Set your service area on Google to the towns you really cover, and list them on your website, so you show up beyond your own street.
Services spelled out
AI assistants match the job in the question (water heater, sewer line, repiping) to businesses that clearly list it. A one-line "we do all plumbing" gives them nothing to match.
Recent reviews that name the job
Reviews like "fixed our tankless water heater the same day" tell Google and AI what you're good at, in your customers' words.
5 fixes you can make this week
- Choose "Plumber" as your primary Google category and add secondary ones you truly offer, like "Drainage service" or "Water heater installation service".
- Add each main service to your Google profile's Services list with a one-line description.
- Make the phone number on your website a tap-to-call button, and use the same number as Google.
- Give your top services their own page or section on your website, with the towns you cover.
- Post photos of real jobs (with the customer's OK): your van, your team, before-and-after work.
Tip: on Google, pick “Plumber” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type Plumber.
Getting more reviews, the right way
The best moment is right after the job, when the problem is fixed and the customer is relieved. Send your Google review link by text or email that day, to every customer, not just the happy ones. Never offer a discount or anything else in return; Google can remove those reviews, and paying for positive ones breaks FTC rules too.
How Kip helps plumbers
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from plumbers
Do I need a website if I have a Google profile?
It helps a lot. Google and AI assistants use your website to confirm what you do and where. A simple site with your services, service area and phone number is enough to start.
Should I list my home address on Google?
If customers don't visit you, you can hide your address and set a service area instead. Google allows this for businesses that go to their customers.
Why does ChatGPT recommend a competitor and not me?
AI assistants lean on what they can find and trust: clear services, consistent details across the web, and lots of recent reviews. The free audit shows who they pick instead and how their reviews compare with yours.