For house cleaners
Local SEO for house cleaners. Get found on Google and ChatGPT.
Letting a cleaner into your home takes trust. People want to know who will show up, whether the cleaner is insured, and what a deep clean actually covers. When they ask ChatGPT or Google for a recommendation, cleaning businesses that explain their services, their area and their team in plain words are much easier to suggest.
Free audit for your house cleaning business · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Can you recommend a house cleaning service in Columbus for a move-out clean?”
- “Who does reliable biweekly house cleaning near me?”
- “Is there an eco-friendly cleaning service near me that's pet safe?”
What Google and AI look at for house cleaners
Clean types defined
Standard, deep, move-in, move-out and post-construction cleans are different searches. Saying what each includes helps assistants match the exact request.
Trust details up front
Insurance, bonding, background checks and whether the same cleaner comes each time are what people worry about. Stating them plainly answers the question before it's asked.
Products and preferences
Many people ask for green, fragrance-free or pet-safe cleaning. If you offer it, say so, because assistants match those words to your profile.
Clear booking and frequency options
Weekly, biweekly, monthly or one-time: listing what you offer and how to book makes your profile a complete answer for a quick question.
5 fixes you can make this week
- Add a checklist to your website for each clean type, showing what's included in a standard clean versus a deep clean.
- Write in your Google description whether you're insured and bonded and whether your team is background checked, only if it's true.
- Add "Move-out cleaning", "Deep cleaning" and your other real options to your Google Services list with short descriptions.
- Turn on Google messaging or a booking link so people can request a quote without calling.
- Post a photo of your team or your supplies on Google, so customers see who will come to their home.
Tip: on Google, pick “House cleaning service” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type HomeAndConstructionBusiness.
Getting more reviews, the right way
Ask after the first clean and again after a few regular visits, when the customer has had time to notice the difference. A short text with your Google review link is enough. Send it to every client the same way, including people who only booked one move-out clean. Never offer a discount on the next clean, a free add-on or anything else in exchange for a review.
How Kip helps house cleaners
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from house cleaners
I work from home and clean at clients' houses. Should I show my address?
No need. Hide your address and set a service area on Google instead. That's allowed for businesses that travel to customers.
Should I post prices online?
Starting prices or a price range help people decide, and assistants can repeat them. Say clearly what changes the price, like home size or a deep clean.
How do I compete with big cleaning franchises?
Be specific about what makes you different: the same cleaner each visit, the products you use, the neighborhoods you cover. The free audit shows who AI recommends instead, and how your reviews compare with theirs.