For pest control companies
Local SEO for pest control companies. Get found on Google and ChatGPT.
People search for pest control when they've just seen something they don't want in their house: termite wings, droppings, bites in the morning. They want the pest named and handled, and they want to know the treatment is safe for kids and pets. Google and AI assistants favor companies that list the pests they treat and explain how they do it.
Free audit for your pest control company · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Who is the best termite company in Nashville?”
- “I found mouse droppings in my kitchen. Who can come out this week near me?”
- “Which pest control near me is safe for pets and kids?”
What Google and AI look at for pest control companies
Every pest named
Termites, bed bugs, rodents, ants, wasps and mosquitoes are separate searches. Assistants match the pest in the question to companies that mention it by name.
Safety explained
Families ask whether treatments are safe for kids and pets. A plain explanation of the products and steps you use answers that worry directly.
One-time and recurring service
Some people need one visit, others want quarterly protection. Saying which you offer, and what each includes, helps you match both kinds of request.
License and inspections
Most states license pesticide applicators. A visible license and a clear inspection process show you're qualified, which matters for termite and real estate work.
5 fixes you can make this week
- Add each pest you treat as its own item in your Google Services list, such as termite treatment, bed bug treatment and rodent control.
- Write a short page for your most-searched pests, with the signs to look for and what your treatment involves.
- Explain on your website what you do to keep treatments safe around children and pets.
- Add your state pest control license number to your website and Google description.
- If you do termite inspections for home sales, say so on your website and in your Google profile.
Tip: on Google, pick “Pest control service” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type HomeAndConstructionBusiness.
Getting more reviews, the right way
Ask right after the inspection or first treatment, while you're explaining what you found and what happens next. For recurring customers, a follow-up after the pests are clearly gone works well. Send your Google review link to every customer the same way. Don't offer a free treatment or a discount for a review, and don't pick only the satisfied ones to ask.
How Kip helps pest control companies
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from pest control companies
Should I make pages for each pest?
Yes, for the pests you treat often. Each page should explain the signs, your treatment and the area you cover, written for that pest, not copied from another page.
Customers are embarrassed to leave reviews about bed bugs. What do I do?
Ask anyway, the same way you ask everyone, and let them say as much or as little as they like. Many people are comfortable writing about the service without details.
Do I need to mention which products I use?
You don't need brand names, but explaining your approach and safety steps answers a common question. AI assistants can only repeat what you've written down.