For landscapers
Local SEO for landscapers. Get found on Google and ChatGPT.
Landscaping covers a lot: weekly mowing, spring cleanups, new patios, full yard designs. Customers searching for each one want different things, and many are planning weeks ahead. Your work is visual, so photos do much of the selling. If your Google profile only says "landscaping", AI assistants can't tell whether you build retaining walls or just cut grass.
Free audit for your landscaping business · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Who does paver patios and retaining walls in Tampa?”
- “Can you recommend a lawn care company near me for weekly mowing?”
- “Which landscaper near me designs drought-friendly yards?”
What Google and AI look at for landscapers
Maintenance and projects kept separate
"Lawn mowing service" and "patio installation" attract different customers. Spelling out both helps assistants match recurring work and one-time projects.
A deep photo gallery
Landscaping is judged by how it looks. Profiles with many real photos of finished yards, beds and hardscapes give people and Google a sense of your style.
Seasonal services listed in season
Spring cleanups, fall leaf removal, irrigation startups and winterizing are searched at specific times. Mentioning them when they matter keeps your profile relevant.
Plants and styles that fit your area
Questions often name a style, like native plants, xeriscaping or low-maintenance yards. Saying what you specialize in gives AI a reason to suggest you.
5 fixes you can make this week
- Upload ten or more photos of finished yards to Google, including before-and-after pairs from the same angle.
- Split your Google Services list into maintenance items, like mowing and cleanups, and project items, like patios and planting.
- Add a page to your website for your hardscaping or design work, with photos and the towns you cover.
- Post a Google update at the start of each season about what you're booking now, such as spring cleanups or fall leaf removal.
- Say on your website whether you take new weekly lawn customers, so people know if they can sign up.
Tip: on Google, pick “Landscaper” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type HomeAndConstructionBusiness.
Getting more reviews, the right way
For a project, ask at the reveal, when the customer sees the finished yard. For weekly lawn care, ask a few visits in, once they've seen you show up reliably. Send your Google review link the same way to everyone, and invite them to add a photo if they like. Don't trade a free mow or any discount for a review; Google prohibits it, and rewarding only good reviews is also against FTC rules.
How Kip helps landscapers
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from landscapers
I do both lawn care and big projects. Which category should I pick?
Pick the one that brings most of your work as primary, often "Landscaper", and add secondary categories like "Lawn care service" only for things you really do.
How many photos should I post?
There's no magic number. Post real photos regularly, especially new finished projects, and remove ones that are blurry or not yours.
Does it matter that my business is slow in winter?
Keep the profile current anyway. Update hours, mention snow or winter services if you offer them, and post your spring booking date when it's set.