For HVAC contractors
Local SEO for HVAC contractors. Get found on Google and ChatGPT.
HVAC demand follows the weather. The first heat wave or cold snap brings a rush of people searching for AC repair or furnace repair, often late in the day. The rest of the year, homeowners research replacements and maintenance plans. Your Google profile and website need to answer both: can you come fast, and can you be trusted with a big install.
Free audit for your HVAC company · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “My AC stopped blowing cold air. Who can fix it today near me?”
- “Which HVAC company in Phoenix is best for a new heat pump install?”
- “Is there a heating company near me that does furnace tune-ups before winter?”
What Google and AI look at for HVAC contractors
Heating and cooling, each with its own detail
"Furnace repair", "AC repair", "heat pump installation" and "ductwork" are different searches. Assistants pick businesses that name the exact system the person asked about.
Brands and equipment you work on
People often ask about a specific brand or a heat pump versus a furnace. Naming the brands you service and install gives AI assistants something to match.
Same-day and seasonal availability
In a heat wave people look for who can come now. If you offer same-day service or extended hours in peak season, your Google hours and website should say it plainly.
Maintenance plans and replacements explained
A clear page on tune-ups, maintenance plans or replacement estimates helps the slower research searches, not just the emergencies.
5 fixes you can make this week
- Set "HVAC contractor" as your primary Google category and add only the secondary ones you offer, like "Air conditioning repair service" or "Furnace repair service".
- List the equipment brands you install and service on your website and in your Google profile description.
- Update your Google hours before peak season, and add special hours for holidays so you don't look closed.
- Post a Google update when the season turns, like "Booking AC tune-ups now", with a real photo from a job.
- Add a short page that explains your maintenance plan or how your free or paid replacement estimate works.
Tip: on Google, pick “HVAC contractor” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type HVACBusiness.
Getting more reviews, the right way
The right moment is when the system is running again and the house is comfortable. Ask before you leave or send your Google review link that evening. Tune-up customers count too, so ask after maintenance visits, not only after big repairs. Ask everyone the same way, and never tie a review to a discount on their next service call, since Google doesn't allow incentives for reviews of any kind.
How Kip helps HVAC contractors
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from HVAC contractors
Should I list both heating and cooling as services?
Yes, if you do both. List each main service on its own in your Google Services and on your website, so you match the specific job someone searches for.
My busy season is short. When should I work on my Google profile?
Before it starts. Update hours, photos and services in the weeks before the first heat or cold, so your profile is ready when the searches pick up.
Do AI assistants care which brands I install?
When a question names a brand or a system type, they look for businesses that mention it. Listing your brands clearly gives them a reason to name you.