For physical therapists
Local SEO for physical therapists. Get found on Google and ChatGPT.
Many people arrive at physical therapy with a referral and a question: which clinic near me takes my insurance and knows my kind of injury. Others go direct and want to know if they need a referral at all. When those details are clear on your Google profile and website, assistants can point patients your way.
Free audit for your physical therapy clinic · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Which physical therapist near me is good for knee rehab after ACL surgery?”
- “Is there a physical therapy clinic in Boston that takes Blue Cross and has evening appointments?”
- “Can I see a physical therapist in Dallas without a doctor's referral?”
What Google and AI look at for physical therapists
Specialties by body area and situation
Post-surgery rehab, sports injuries, back and neck, pelvic health, balance for older adults. Each one written out is something a specific question can match.
Referral and direct access
Patients often ask if they need a doctor's referral. Saying how your clinic handles it removes a common reason to look elsewhere.
Insurance and visit length
Patients come back many times, so cost and time per session matter. Clear notes on plans accepted and session length help assistants give a real answer.
Therapists with names and focus
A page that names each therapist and what they focus on gives Google and AI something specific to connect to questions about a type of injury.
5 fixes you can make this week
- Create a short page or section for each main specialty on your website, such as post-surgery rehab, sports injuries and vestibular therapy.
- Add a line to your website and Google description explaining whether patients need a referral to start.
- List accepted insurance plans by name, and say if you offer self-pay rates.
- Add a "Book an evaluation" link or call button to your Google profile so new patients have a clear next step.
- Upload photos of your gym floor and treatment areas, showing the space and equipment patients will use.
Tip: on Google, pick “Physical therapist” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type Physiotherapy.
Getting more reviews, the right way
Patients often feel the difference near the end of a plan of care, so that is a natural time to ask. Ask every patient who finishes, in the same way, and hand over or send the Google link. Never offer a free session or a discount in return. When replying, don't mention their injury, surgery or any detail of their care, even if they shared it first. Keep replies general to protect their privacy, as HIPAA requires in the US.
How Kip helps physical therapists
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from physical therapists
Do I need a Google profile for each clinic location?
Yes, if each location has its own address, staff and hours. Each one should have its own profile and its own page on your website with the details for that clinic.
Do doctors' offices look at my reviews before referring?
Some do, and patients often check after they get a referral. Recent reviews and accurate details help either way, even when the referral came first.
Should I write blog posts about injuries?
Only if you can keep it up. A clear page for each service you offer usually does more than an occasional blog post. Write in plain words and avoid promising recovery times.