For chiropractors
Local SEO for chiropractors. Get found on Google and ChatGPT.
Someone with a stiff neck or a sore back often wants to be seen this week, close to home or work. They ask Google or an assistant who is nearby, whether walk-ins are possible and what a first visit costs. A chiropractor whose profile answers those plainly gets considered. One that only says "wellness care" often doesn't.
Free audit for your chiropractic practice · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Is there a chiropractor near me that takes walk-ins on Saturday?”
- “Which chiropractor in Chicago do people like after a car accident?”
- “What should I look for in a chiropractor in Miami for lower back pain?”
What Google and AI look at for chiropractors
What a first visit looks like
New patients want to know how long it takes, what happens and what it costs. Pages that explain the first visit give assistants a clear answer to pass on.
Who you work with
Office workers, athletes, pregnancy care, people after a car accident. Naming the groups you see lets questions about those situations land on you.
Walk-in and evening hours
Many patients book around work. Accurate hours, plus a line about same-day or walk-in visits if you offer them, matter for "open now" and weekend searches.
Payment options in writing
Whether you take insurance, offer cash rates or accept auto claims changes who can come to you. If it isn't written down, assistants can't say it.
5 fixes you can make this week
- Add a "Your first visit" section to your website: what happens, how long it takes and the price or how billing works.
- List the insurance plans you take, or say clearly that you're cash pay, on your website and in your Google profile description.
- Add services like adjustments, soft tissue work or pregnancy care to your Google Services list, using the names patients use.
- Set special hours on Google for holidays so your profile never says open when the door is locked.
- Add photos of your treatment room and front desk, and a photo of each chiropractor with their name.
Tip: on Google, pick “Chiropractor” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type MedicalBusiness.
Getting more reviews, the right way
A good time to ask is a few visits in, when the patient knows your care, rather than after the first session. Use the same request for everyone and send your Google link by text or email. Don't offer a free adjustment or any discount for a review. In replies, never confirm someone is a patient or mention their condition; thank them in general terms and invite them to call. US privacy rules (HIPAA) cover this.
How Kip helps chiropractors
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from chiropractors
Can I say on my website what conditions I treat?
You can describe the care you offer and who you see, in plain words. Avoid promising results or cures. Clear, honest descriptions are also what assistants quote most comfortably.
Should I use "Chiropractor" or a wellness category on Google?
Use "Chiropractor" as your primary category, since that is what patients search for. Add a secondary category only if you truly run that kind of service too.
Why does a bigger clinic always come up before me?
Often they have more reviews, more detail on their profile and pages for each service. The free audit shows how their ratings and review counts compare with yours, so you can close the gap where it counts.