For optometrists
Local SEO for optometrists. Get found on Google and ChatGPT.
An eye care search usually mixes two needs: an exam and something to buy, like glasses or contacts. People ask which practice near them takes their vision plan, carries a certain frame brand or can see them this week. If your Google profile only says "eye care", assistants have little to work with.
Free audit for your optometry practice · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Which eye doctor near me takes VSP and has same-week eye exams?”
- “Where can I get a contact lens fitting in Portland?”
- “Can you recommend an optometrist in San Diego who is good with kids?”
What Google and AI look at for optometrists
Vision plans versus medical insurance
Patients often don't know the difference. Listing which vision plans and which medical plans you accept, separately, makes your answer clear to them and to assistants.
Exams and products both covered
Eye exams, contact lens fittings, dry eye visits, plus the frames and lenses you sell. Practices that list both sides match more kinds of questions.
Frame brands on hand
Shoppers ask for specific brands. If you carry them, naming them on your website gives searches something concrete to match.
Clear booking path
Eye exams are usually planned ahead. A visible online booking link, or a clear phone number and hours, makes it easy for an assistant to send someone your way.
5 fixes you can make this week
- Add separate lists of vision plans and medical insurance you accept to your website.
- Add services like comprehensive eye exams, contact lens fittings and children's eye exams to your Google Services list.
- Name the frame brands you carry on your website's eyewear page, and keep it current.
- Add your online booking link to your Google profile, or set up booking through your scheduling software if it connects to Google.
- Post photos of your frame wall and exam room, not only stock pictures of glasses.
Tip: on Google, pick “Optometrist” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type Optician.
Getting more reviews, the right way
Ask after the visit is complete, for example when patients pick up their glasses or contacts. Use the same message for everyone and include the Google link. Don't offer a discount on frames or anything else for a review. In replies, don't confirm someone is a patient or mention their prescription or eye health. Thank them in general terms; patient privacy (HIPAA in the US) applies on review sites too.
How Kip helps optometrists
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from optometrists
Should my optical shop have its own Google profile?
Usually not, if it shares the same address, door and hours as the practice. Keep one profile and list both exams and eyewear on it. Separate profiles fit only when they really run as separate businesses.
Can I list my prices for eye exams?
Yes, and it can help. Many patients ask what an exam costs without insurance. A price or range for self-pay exams gives assistants a straight answer.
Does it matter that big chains show up first?
Chains have many locations, but local questions still favor practices with complete profiles and steady reviews nearby. The free audit shows how you compare with the practices closest to you.