For spas and massage businesses
Local SEO for spas and massage businesses. Get found on Google and ChatGPT.
People booking a massage or a spa day want to know what each treatment is, how long it lasts, what it costs and whether they can buy it as a gift. Many plan for a couple or a special occasion. Assistants answer those questions with whatever detail they can find, so a vague "relaxation services" page loses to a clear menu.
Free audit for your spa or massage business · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Where can I book a couples massage near me this weekend?”
- “Which day spa in Seattle sells gift cards for a facial and massage?”
- “Can you recommend a deep tissue massage therapist in Philadelphia?”
What Google and AI look at for spas and massage businesses
Treatments with length and price
A deep tissue massage, a facial, a body wrap. Each listed with its length and price makes it easy to compare and to recommend.
Couples rooms and packages
Special occasions drive many bookings. If you offer couples rooms or spa packages, say so clearly so those questions find you.
Gift cards you can buy online
Gift buyers ask where they can get a spa gift card. A working online gift card link on your website gives assistants a clear answer.
Calm, real photos of the space
People choose a spa by how it feels. Real photos of treatment rooms, the lounge and the entrance do more than stock images.
5 fixes you can make this week
- Put your full treatment menu on your website with the length and price of each, and add the main ones to your Google Services list.
- Add your online booking link to your Google profile so people can book a time without calling.
- Add a gift card page to your website and link it from your homepage and Google profile.
- Upload photos of your treatment rooms, relaxation area and entrance, taken in natural light.
- List your therapists' names and the techniques each one offers, such as prenatal, deep tissue or sports massage.
Tip: on Google, pick “Day spa” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type DaySpa.
Getting more reviews, the right way
Clients are relaxed right after a treatment, so ask gently at checkout or send a short message later that day with your Google link. Ask everyone the same way, including first-time guests and regulars. Never offer an upgrade, a discount or a free add-on in exchange for a review. Keep replies to reviews about the visit itself, and don't mention anything personal a guest shared in the treatment room.
How Kip helps spas and massage businesses
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from spas and massage businesses
Should I choose "Day spa" or "Massage therapist" on Google?
Pick the one that describes most of your business. If you mainly do massage, "Massage therapist" may fit better. If you offer facials, body treatments and packages too, "Day spa" usually fits. Add the other as a secondary category if it's true.
Do I need to mention massage therapist licenses?
Many states license massage therapists. Saying your therapists are licensed, where it applies, helps clients feel safe and gives a clear signal of a professional business.
What if my reviews mention a therapist who left?
Leave the reviews as they are. They still describe your business. Keep your website's team list current so new clients know who they can book with.