For med spas
Local SEO for med spas. Get found on Google and ChatGPT.
Med spa clients do a lot of research before they book. They want to know who does the treatment, what their training is, what a consultation costs and what a visit involves. AI assistants try to answer those questions with care, and they lean on clinics that explain things plainly without promising results.
Free audit for your med spa · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Which med spa near me offers free consultations for Botox?”
- “Who are the licensed injectors at med spas in Boston with good reviews?”
- “Can you recommend a med spa in San Diego for laser hair removal?”
What Google and AI look at for med spas
Who performs each treatment
Clients ask whether a nurse, physician assistant or physician does the treatment, and who oversees the clinic. Listing staff credentials answers that directly.
Treatments described without promises
Plain descriptions of what a treatment is and what a visit involves are easy to quote. Pages full of guaranteed results read as ads and are less useful to assistants.
Consultation details
Many clients start with a consultation. Whether it's free, how long it takes and how to book is a common question worth answering on your site.
Pricing approach
Prices for injectables and lasers vary, but explaining how you price (per unit, per area, per session) helps people compare and gives assistants something accurate to say.
5 fixes you can make this week
- Add a team page with each provider's name, role and license or credentials, and who the medical director is.
- Write a short, plain page for each main treatment: what it is, who performs it, what the visit involves and how to book a consultation.
- Add a "Book a consultation" link to your Google profile and say whether consultations are free.
- Explain how you price each treatment type on your website, even if you don't list exact prices.
- Upload photos of your treatment rooms and reception. Post before-and-after photos only with written client consent and within the rules that apply to your clinic.
Tip: on Google, pick “Medical spa” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type MedicalBusiness.
Getting more reviews, the right way
Ask after the client has had time to see how they feel about the visit, using the same message and Google link for everyone. Never offer a discount, free units or a credit toward a future treatment for a review. When replying, don't confirm what treatment someone had or share any detail about their visit, even if they posted it themselves. Treat review replies with the same privacy care as patient records; in the US, HIPAA applies to many medical providers.
How Kip helps med spas
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from med spas
Can I use before-and-after photos on Google and my website?
Only with the client's written consent, and only within your state's rules and the platform's policies. Avoid captions that promise results. Many clinics also show photos of the space and team, which carry no consent issues.
Should I choose "Medical spa" or a more specific category?
"Medical spa" is usually the right primary category. Add secondary categories only for services you really offer, such as "Laser hair removal service".
Why don't AI assistants recommend us even though we have many treatments?
Long lists without detail are hard to trust. Assistants favor clinics that show who does the work, explain each treatment plainly and have steady recent reviews. The free audit shows where you stand.