For hair salons
Local SEO for hair salons. Get found on Google and ChatGPT.
Clients choose a salon by the work, the stylist and how easy it is to book. They ask things like who is good at balayage or curly cuts nearby, and they look at photos before anything else. A profile with a real service menu, recent photos of your work and an online booking link gives them, and assistants, a reason to pick you.
Free audit for your hair salon · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Which hair salon near me is best for balayage on dark hair?”
- “Where can I get a good curly haircut in Philadelphia?”
- “Can you recommend a salon in Minneapolis that does wedding hair and takes online bookings?”
What Google and AI look at for hair salons
Photos of your actual work
Color, cuts and styling are visual. Recent photos of real clients' hair (with their OK) show what your salon does better than any description.
A service menu with prices
Cut, color, highlights, treatments, each with a starting price. Clients ask what something costs, and a menu lets assistants answer.
Stylists and their specialties
People follow stylists. Naming who does curly cuts, color correction or extensions helps specific questions find the right chair.
Online booking
Many clients book late at night from their phone. A booking link on your Google profile and website makes you an easy recommendation.
5 fixes you can make this week
- Add your booking link to your Google profile so clients see a "Book" option, and use the same link on your website.
- Put your service menu with starting prices on your website and in your Google profile's Services list.
- Add a short stylist section to your website: name, photo and what each person specializes in.
- Upload a few recent photos of finished work each week, with each client's permission.
- Add secondary Google categories only for what you really offer, such as "Hair extension technician" or "Wedding service".
Tip: on Google, pick “Hair salon” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type HairSalon.
Getting more reviews, the right way
Ask as the client is checking out and happy with the mirror, or in a follow-up message that evening. Ask every client the same way, and make it easy with a link or QR code at the front desk. Don't offer a discount on the next visit or a free product in exchange. Asking only the clients who seem pleased isn't allowed either, so keep the request the same for everyone.
How Kip helps hair salons
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from hair salons
My stylists rent chairs. Who should have the Google profile?
The salon can have one profile for the business. Stylists who run their own booth businesses can have their own, as long as each profile follows Google's rules. Make sure the salon's profile lists who works there.
Do Instagram photos count for Google?
Not directly. Google and AI assistants look at your Google profile and website. Upload your best work to Google too, and link your Instagram from your website.
How do I handle a review from someone unhappy with their color?
Reply calmly, thank them and invite them to contact the salon to talk about it. Avoid arguing in public. Future clients mostly read how you respond.