For real estate agents
Local SEO for real estate agents. Get found on Google and ChatGPT.
Buyers and sellers pick an agent for local knowledge. They search for someone who knows a neighborhood, a school district or a type of home, and many now ask ChatGPT or Gemini for a name. Big listing portals show plenty of agents. Your own Google profile and website are where you prove you know a place well.
Free audit for your real estate business · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Who's a good real estate agent near me for first-time buyers?”
- “Which agent in Albuquerque knows the neighborhoods near the university best?”
- “Can you recommend a listing agent in Charleston who sells homes near the beach?”
What Google and AI look at for real estate agents
Neighborhoods you know
Agents are chosen by area. Pages that describe the neighborhoods you work in, in your own words, give Google and AI a reason to connect you to questions about those places.
Your track record, shown honestly
Recent sold homes with the area and type of property show real local work. Only share what you're allowed to, and follow your brokerage's and MLS rules on what you can publish.
Who you help
First-time buyers, downsizers, relocation clients, investors and luxury sellers ask different questions. Say which you focus on.
Agent and brokerage details
Your name, license and brokerage should be consistent across Google, your website and your brokerage profile. State rules often require the brokerage name in ads, and consistent details help search engines too.
5 fixes you can make this week
- Use "Real estate agent" as your primary Google category, and add "Real estate consultant" or similar only if it truly fits.
- Write one page for each of your main neighborhoods with what you know about the homes, streets and local life, not copied listing text.
- Post recently sold homes as Google updates or on your site, with photos you have rights to and only details you are allowed to share.
- Add a short "Who I work with" section to your Google description and homepage.
- Check that your brokerage name and license number appear on your website where your state requires them, and that your Google profile matches.
Tip: on Google, pick “Real estate agent” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type RealEstateAgent.
Getting more reviews, the right way
Ask after closing, when keys are handed over and the stress is over. Send your Google review link by email to every client from that deal, buyers and sellers alike. Don't offer a closing gift or anything else in exchange for a review; closing gifts are fine, but never tie them to a review. When you reply, don't share the price, the address or anything private about the sale.
How Kip helps real estate agents
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from real estate agents
Can I have my own Google profile if I'm with a brokerage?
Often yes. Google allows individual practitioners like real estate agents to have their own profile, as long as it's set up properly and doesn't duplicate the brokerage listing. Check your brokerage's policy too.
Do Zillow or Realtor.com reviews help on Google?
They help people who find you there, and AI assistants may read them. Your Google reviews still show on your Google profile, so it's worth asking clients for both.
Should I write about neighborhoods I don't sell in?
No. Write about the areas you really know. Pages that read as generic or copied are less useful to readers and to Google.