For insurance agents
Local SEO for insurance agents. Get found on Google and ChatGPT.
People call a local insurance agent when a renewal jumps, they buy a home or start a business. They want to know which kinds of coverage you write and whether you can compare carriers. More of them ask ChatGPT or Gemini for an agent nearby. If your profile only says "insurance", AI has little to match their question to.
Free audit for your insurance agency · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Is there an independent insurance agent near me who can compare home and auto quotes?”
- “Who sells small business insurance for contractors in Columbus?”
- “Which insurance agency in Tampa helps with flood insurance?”
What Google and AI look at for insurance agents
Types of coverage you write
Home, auto, life, health, commercial, renters, boat and flood are separate searches. List each line you write so AI assistants can match you to the specific need.
Independent or captive
Many people ask for an agent who can compare carriers. If you're independent, say so and name some carriers you work with, if your agreements allow it. If you represent one company, say that clearly.
Licensed people, named
Insurance is licensed by state. Showing each agent's name and the states they're licensed in builds trust and helps if you serve clients across state lines.
Help after the sale
Claim support, policy reviews and service in other languages are reasons people choose a local agent over buying online. Mention them if you offer them.
5 fixes you can make this week
- Use "Insurance agency" as your primary Google category, and add specific ones like "Auto insurance agency" or "Home insurance agency" that match the lines you write.
- Write a page or section for each main line of coverage, in plain language, without promising savings or rates.
- Add a line to your Google description saying whether you're independent or captive, and which states you're licensed in.
- Add team bios with each agent's name, license states and the types of clients they work with most.
- Make your quote request form short and test it on a phone, so it works when someone clicks through from Google.
Tip: on Google, pick “Insurance agency” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type InsuranceAgency.
Getting more reviews, the right way
Ask after a clear moment of help, such as a new policy being set up or a claim being handled well. Send your Google review link by email, to every client the same way. Never offer a gift card, a rate break or anything else for a review; state insurance rules on inducements may also apply. When you reply, don't mention the client's policy, premium or claim. Keep replies short and general.
How Kip helps insurance agents
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from insurance agents
Can I mention the carriers I work with?
Usually yes, but check your carrier agreements, since some have rules on how their names and logos are used. Listing carriers helps people who ask for an agent who works with a specific company.
How should I reply to a review about a denied claim?
Show empathy and keep it general. Don't discuss the claim, the policy or the carrier's decision in public. Invite the person to call so you can talk privately.
Will this lower my cost per lead?
We don't promise that. The free audit shows how Google and AI assistants see your agency, which agencies they recommend instead and what you can fix on your own profile and site.