For accountants
Local SEO for accountants. Get found on Google and ChatGPT.
Most people look for an accountant at two moments: before a tax deadline, or when their business outgrows a spreadsheet. They want to know if you work with individuals, small businesses or both, and what you actually do. More of them now ask ChatGPT or Gemini for a CPA nearby. A clear profile helps you get the right clients, not just more calls.
Free audit for your accounting practice · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Which CPA near me does taxes for small businesses and freelancers?”
- “Is there an accountant in Charlotte who handles bookkeeping and payroll for restaurants?”
- “Who can help me file back taxes in Kansas City?”
What Google and AI look at for accountants
Who you serve
Individuals, sole owners, partnerships and nonprofits all search differently. Saying who your clients are, and any industries you know well, lets AI recommend you to the people you actually want.
Services beyond tax returns
Bookkeeping, payroll, sales tax, IRS notices and advisory work are separate searches. A firm that lists them gets matched to more specific questions.
Credentials
CPA, EA and other credentials are what clients check. Show them on each person's bio, with the state where the license is held.
Seasonal availability
During tax season people ask whether you are taking new clients and when your deadlines for documents are. Keeping that current on Google and your site prevents frustrated calls.
5 fixes you can make this week
- Use "Accountant" or "Certified public accountant" as your primary Google category, and add "Tax preparation service" or "Bookkeeping service" if you offer them.
- Write a "Who we work with" section that names the client types and industries you serve, and the ones you don't.
- Give individual tax prep, business tax, bookkeeping and payroll each their own section with what's included.
- Post a Google update with your new-client cutoff and document deadline before tax season starts.
- Add bios for each accountant with credentials, the state they are licensed in and the kind of work they lead.
Tip: on Google, pick “Accountant” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type AccountingService.
Getting more reviews, the right way
Ask after a clear finish: a return is filed, the books are closed for the year or a notice is resolved. Send one email with your review link to every client, not only the ones who seemed happy. Never offer a discount on next year's fee or anything else in return. When you reply, don't mention the client's taxes, income or any detail of their file. Professional confidentiality rules apply even if the client shared the details first.
How Kip helps accountants
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from accountants
Should we list our fees online?
Many firms share starting prices for simple returns and quote larger work. If you don't post fees, explain how pricing works, such as flat fees or hourly. People often ask AI about cost.
Can I reply to a review that complains about a refund amount?
Yes, but keep it general. Don't confirm the person is a client or discuss their return. Thank them, say you take feedback seriously and invite them to contact the office.
How early should we update our profile for tax season?
Update it a few weeks before the season starts. Check your hours, post your new-client status and make sure your booking link works.