For veterinarians
Local SEO for veterinarians. Get found on Google and ChatGPT.
Pet owners pick a vet once and stay for years, so the first search matters. They ask whether you take new patients, which animals you treat and what happens after hours. More owners now ask ChatGPT or Gemini these questions directly. A profile that answers them clearly is the one that gets the first appointment.
Free audit for your veterinary practice · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Which vet near me is taking new patients and sees cats only?”
- “Is there a vet in Cincinnati that treats rabbits and other exotic pets?”
- “Where can I take my dog tonight if he ate chocolate near me?”
What Google and AI look at for veterinarians
Species you treat
Many owners of birds, reptiles or small mammals struggle to find a vet. If you see more than dogs and cats, list the species by name. If you don't, saying so saves both sides a wasted call.
After-hours and urgent care
If you don't offer emergency care, tell people where to go after hours. If you do, mark it clearly. Questions about emergencies are some of the most common ones asked of AI assistants about vets.
New patient status
Some practices are full. A clear line on whether you accept new patients, and how to book a first visit, answers a question owners ask almost every time.
Your veterinarians by name
Owners like to know who will treat their pet. A team page with each vet's name, credentials and interests gives search engines and AI more to trust than a clinic name alone.
5 fixes you can make this week
- Keep "Veterinarian" as your primary Google category, and add "Animal hospital" or "Emergency veterinarian service" only if they truly describe what you do.
- Add a "Species we treat" line to your Google description and website, naming each type of animal.
- Put your after-hours plan on your homepage: either your emergency hours or the name and address of the emergency clinic you refer to.
- Write a team page with each veterinarian's name, degree, photo and the areas they enjoy, like dentistry or senior pets.
- Check that your hours on Google match your website exactly, including lunch closures and surgery days if they affect walk-ins.
Tip: on Google, pick “Veterinarian” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type VeterinaryCare.
Getting more reviews, the right way
A good moment is after a routine visit or a follow-up, once the pet is doing well. Send your review link with the visit summary email, to every client. Avoid asking right after a euthanasia or a hard diagnosis. When you reply to reviews, don't share any details of the pet's care or the client's records, even if the reviewer did. Never offer a discount on a future visit in exchange for a review.
How Kip helps veterinarians
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from veterinarians
Should we list prices for exams and vaccines?
Some practices share starting prices for common visits and many don't. If you don't, explain how owners can get an estimate. Owners often ask AI about cost, so a clear answer on your site helps.
How should we reply to a review from an upset owner after a pet died?
Keep it short and kind. Express sympathy, avoid any medical details and invite them to call the practice manager. Don't defend the treatment in public.
We have two clinics. Do we need two Google profiles?
Yes. Each location with its own address, staff and hours should have its own profile and its own page on your website, with the species and services offered at that location.