For photographers
Local SEO for photographers. Get found on Google and ChatGPT.
Clients hire a photographer for a specific kind of shoot: a wedding, family portraits, headshots, newborns. They ask ChatGPT or Gemini for someone local in that specialty. If your website shows a beautiful gallery but never says in words what you shoot and where, search and AI tools can't tell who you are for.
Free audit for your photography business · No signup · About a minute
What your customers ask AI
Questions like these decide who gets the call. Does ChatGPT name you, or someone else?
- “Can you recommend a family photographer in San Diego for a beach session?”
- “Who's a good headshot photographer near me for LinkedIn photos?”
- “Which wedding photographers in Asheville do elopements in the mountains?”
What Google and AI look at for photographers
Specialties written in words
Galleries are images. Google and AI tools need text that says "wedding photography", "newborn sessions" or "corporate headshots" to know what you do.
Where you shoot
Most photographers travel. List the cities and favorite locations you work in, and set a service area on Google if clients don't come to a studio.
A portfolio grouped by type of shoot
Separate galleries for each specialty, with a short description and location, give search engines and clients context for every set of photos.
Booking and availability info
How far ahead you book, how to check a date, and what a session includes. Clear answers bring in inquiries from people ready to book.
5 fixes you can make this week
- Write one paragraph of text above each portfolio gallery saying what the shoot was and where.
- Pick "Photographer" or the most fitting specific category on Google, like "Wedding photographer", as your primary category.
- Add your service area on Google and a list of the cities you travel to on your website.
- Add a page explaining how booking works, what a session includes and how to check your availability.
- Upload your best recent work to your Google profile, labeled by type of shoot.
Tip: on Google, pick “Photographer” as your primary category, or a more specific one if it fits better. On your website, ask your web person to add LocalBusiness structured data using the schema.org type ProfessionalService.
Getting more reviews, the right way
The natural moment is when you deliver the final gallery. Include your Google review link in that delivery email, for every client, in the same words. Never offer extra edited photos, a print credit or a discount for a review, and don't skip clients who seemed picky. Google bans rewarded reviews and asking only happy clients, and the FTC bans paying for positive ones.
How Kip helps photographers
- Every week, Kip asks ChatGPT and Gemini questions like the ones above and tracks whether they recommend you, and who they pick instead.
- Every month, Kip re-runs your audit and emails a short report with your next fixes, in plain words.
- On Pro, Kip tracks nearby competitors and emails review requests to your customers in your business's name.
The free audit works today. Paid plans open to founding members in small groups: reserve a spot.
Questions from photographers
Should I have one website for weddings and another for portraits?
Usually one site is enough, with a clear section for each specialty. It keeps your reviews and your name in one place.
Do I need a studio address on Google?
No. If you meet clients on location, you can hide your address and set a service area. Only show an address if clients really visit you there.
Why don't my photos bring in search traffic?
Search engines can't judge a photo's quality. They rely on the words around it: page titles, gallery descriptions and image file names that say what and where.